Outperform Competitors. Grow Revenue.

With expertise building and transforming businesses from $1M to $9B, we can help.

Spotlight: Growing Margin, Share and Revenue

Go-to-Market and Customer Segmentation:

A $3B Global business was losing share and needed a new strategy to recover market share and grow revenue.

By re-thinking customer segmentation, redesigning go-to-market and creating a more dynamic approach to product transitions, double digit growth was achieved in 18 months.

Pricing for Margin and Sell-Up:

A technology hardware company had a bold objective to increase premium product sales globally by 300%.

By introducing industry-leading go-to-market programs and pricing optimized for sell-up, we exceeded even the most optimistic goals and delivered 500% growth in premium segments.

KPIs are shattered when teams are at Full Energy.

That requires a different kind of Leadership.

Do you need help with these specific challenges?

Clear Strategy: Don’t follow the herd. You win by defining the space in which you compete, and owning it.

Pricing for Growth: Don’t leave margin on the table, nor deter customers without a clear Good / Better / Best.

Go-to-Market: Build a robust GTM. Everything aligns to serve customers and outpace your competitors.

Tight Execution: Eliminate confusion. Get everyone moving in the same direction. At high speed.

Compelling Value Proposition: Make sure your customers understand how you’ll solve their problems.

Eliminating Barriers: Find and remove barriers such as bureaucracy, slow decision-making, risk-averse leadership.

Here’s what others are saying about Blue Iris Consulting…

  • Simon drove revenue, share and innovation objectives beyond all expectations.... and challenged the teams to think BIG.

    - Global Product VP

  • Simon has a unique ability to unite marketing and sales teams around a shared vision and strategy.

    - Chief Marketing Officer

  • Simon accelerated global business outcomes across revenue, market segment share, and marketing objectives.

    - GM, Marketing & Business Planning

  • His ability to challenge conventional wisdom and break through barriers sets him apart

    - Retail Senior Director

  • Simon helped me think outside the box when building new opportunities, reminding me of my superpowers

    - Customer Innoaation Leader, SasS

  • Simon's impact is rooted in his instinct for opportunity and contagious Energy

    - CMO, Global Tech Company

A note from our founder…

With 24 Years in Tech & Consulting Leadership and $2 Billion in Annual Revenue Uplift Created, nothing excites me more than the phrase, “it’s impossible”.  

Not content with incremental, I have built a reputation for driving exponential growth and turning around businesses. At Intel, I led the $9 Billion Global Gaming & Consumer Business, where I built an all-star team and delivered transformational growth.  

I founded Blue Iris Consulting to help clients solve their toughest business problems, with a special focus on Strategy, Leadership, Go-to-Market and Pricing.

Drawing upon Consulting experience from Deloitte, I break down problems into first principles to determine a resolution path. My Strategic Acumen and Instincts have been honed leading businesses of increasing scale and scope - always delivering beyond all expectations. I’d love to help you do the same!